Panel Discussion: Crisis Communications in the Digital Age
News of corporate crises spreads like wildfire in the digital age, making crisis communications a tricky feat. Social media plays an important role in spreading news stories by maximizing the delivery speed, as well as altering media consumption habits. As PR professionals are always the first line of defence, speed is of utmost importance when containing a crisis lest the company’s reputation becomes negatively impacted.
The panel, comprising professionals from the media and PR industries, will share their thoughts on pertinent questions, including:
- What are some social media “Do’s” and “Don’ts” for crisis communication?
- How are press releases still a relevant crisis communication tool in this digital age?
- How can companies overcome the pressure to contain a crisis and clarify details quickly before rumours start spreading online?
- Should companies be more concerned about answering to their shareholders or members of the public?
- How can companies turn negative publicity into a positive one?
- Crisis communication tips for startups.
- Share case studies of effective and bad crisis communications.
Date: September 29 (Thursday), 2016
Time: 3:00pm – 5:00pm (Registration starts at 2:30pm)
Venue: Admiralty Conference Centre, 1804, 18/F., Tower 1, Admiralty Centre, 18 Harcourt Road, Admiralty (MTR Admiralty Station – Exit A) | Map and Direction
Profile of Speakers:
Laurence Witherington is The Wall Street Journal’s social media editor for Asia, based in Hong Kong. He worked as a news editor for the WSJ in London for five years before making the move to the East. His current role includes reaching as many potential readers as possible using social media. This involves new strategies on old platforms, like Facebook and Twitter, and new strategies on new platforms, like LINE. He frequently works with reporters and editors to ensure their stories are published with maximum impact on social media. Laurence has a solid editorial background where his strengths lie in writing, news judgement, and a thorough knowledge of the editorial workflow. Laurence has a master’s degree in journalism from Columbia University in the US and studied history as an undergraduate at Oxford University in the UK.
Felix Poon is the Founder & Managing Director of Vis Communications Consultancy Ltd. He has more than 28 years’ solid experience in news reporting, public affairs communications and public relations. Felix began his TV journalist career in ATV, and then moved to PR career at Burson-Marsteller Hong Kong in 1996. Starting from 2000, Felix manages his own public relation consultant firm, specializing in planning, developing and supervising strategic publicity campaigns for large scale public events and corporate clients in Hong Kong and Macau. Currently, Felix is a member of the Broad of Directors & Chairperson of External Relations in the Council of Public Relations Firms Hong Kong, and council member of the Executive Council of the Hong Kong Associations of Interactive Marketing. For the last 23 years, Felix has been invited to lecture on topics related to communications and public relations at various local higher education intuitions (both in undergraduate & graduate school levels).
Chris Yeung, a veteran journalist, is founder and editor of Voice of Hong Kong, an English opinion website. He is also a freelance writer, broadcaster and part-time journalism lecturer. He is formerly a deputy chief editor of Hong Kong Economic Journal and head of its English website, EJ Insight. Before he joined HKEJ in 2009, he had worked with the South China Morning Post. His previous posts include editor-at-large, associate editor and political editor. He is a fellow at the Brookings Institution’s Centre for Northeast Asian Policy Studies between 2000 and 2001. He writes regularly on Hong Kong politics and Greater China issues.
About PR Newswire Media Coffee:
The goal of Media Coffee is to enable communications professionals to hear from leading media organizations on how their respective companies work, providing insight into their specialist areas, giving advice on achieving coverage and informing them on effective targeting of journalists within their sector and how to build a mutually beneficial relationship.