Social Media Marketing and Events Executive

Perspectiva Asia
Kowloon, Hong Kong
Full Time
Posted
2 months ago

We are an international consultancy firm specialised in the design and implementation of trade promotion events and campaigns, primarily in the Food and Beverage Industry. We are currently seeking an independent, energetic and self-motivated person to join our team in Hong Kong.

 

Social Media Marketing and Events Executive

 

Job briefing

 

We are looking for a talented Social media coordinator to create and maintain a strong online presence for our company and our clients’ campaigns. Your role is to implement online marketing strategies through social media accounts, developing original and edited content for our existing and upcoming promotional campaigns.

In addition, as an events executive, your role will include organising the international and local professional trade events where we will showcase our clients’ products in Hong Kong, China and North and South East Asia countries.

If you are a tech-savvy professional with an interest in communicating with clients through online channels, enjoy travelling and working in a multinational environment in the events industry, we would like to meet you.

Responsibilities

·         Develop social media initiatives to support marketing program and communication

·         Research audience preferences and discover current trends

·         Create engaging and dynamic text, image and video content for social media channels on daily basis with design team.

·         Design posts to sustain readers’ curiosity and create buzz around new events

·         Manage clients' social media accounts, listen and engage in social discussion

·         Social ad planning and buying

·         Plan and execute new and creative growth strategies

·         Assist on the organisation, planning and execution of local and international events.

·         Train co-workers to use social media in a cohesive and beneficial way

·         Facilitate online conversations with followers and respond to queries

·         Report on online reviews and feedback from followers and fans

·         Develop an optimal posting schedule, considering web traffic and customer engagement metrics

·         Oversee social media accounts’ layout and newsletters

·         Suggest new ways to attract prospective followers, like promotions and competitions

·         Organising and planning international and local events and conventions for our clients’ promotional campaigns.

Requirements

·         Proven work experience as a Social media coordinator

·         Expertise in multiple social media platforms

·         In-depth knowledge of SEO, keyword research and Google Analytics

·         Ability to deliver creative content (text, image and video)

·         Excellent overall writing skills in several different styles/tones

·         Familiarity with online marketing strategies and marketing channels

·         Ability to gasp future trends in digital technologies and act proactively

·         Multitasking and analytical skills

·         Blogger or editorial experience valued

·         Experience with online marketing and events staging valued

·         Excellent communications skills in Cantonese, Mandarin and English

·         2-3 years’ experience in social media, digital advertising or marketing agency preferred but newly graduates will be considered too.

·         Immediate available is an advantage

What we offer

·         Salary range 16,000 to 20,000 HKD monthly, according to the candidate’s background and experience

·         Performance based bonus

·         Five days’ week

·         Flexible working hours

·         Primarily office based in Kwun Tong

·         Full time position

·         15 days annual holiday

 

Contact details

Send your application with full CV and photo (optional) to:

Ms Marisa Flores, Managing Director

mflores@perspectiva.asia

Location
1205, 12/F Fullerton Centre
19 Hung To Road
Kwun Tong | Hong Kong